I mentioned on Twitter yesterday that I’d only just found out about targeting your Facebook page posts by different audiences.
I was surprised to get quite a few replies from other people who had never heard of this functionality.
When it is switched on (and that’s the tricky part) you can target by gender, relationship status, education, interests, age, location and language.
Targeting your Facebook page posts
This is how to target posts on your Facebook page. This is NOT for posts on your personal profile and it is NOT paid for posts.
Edit the page and then select Manage Persmissions.
At the bottom of this screen is the option ‘Post privacy gating’. Tick this box.
Once you’ve turned this on you will get a compass icon in your page post boxes.
Click the icon to add your targeting options.