A quick look at targeting your Facebook page posts

I mentioned on Twitter yesterday that I’d only just found out about targeting your Facebook page posts by different audiences.

I was surprised to get quite a few replies from other people who had never heard of this functionality.

When it is switched on (and that’s the tricky part) you can target by gender, relationship status, education, interests, age, location and language.

Targeting your Facebook page posts

This is how to target posts on your Facebook page. This is NOT for posts on your personal profile and it is NOT paid for posts.

Edit the page and then select Manage Persmissions.

At the bottom of this screen is the option ‘Post privacy gating’. Tick this box.

Facebook page settings

Once you’ve turned this on you will get a compass icon in your page post boxes.

Click the icon to add your targeting options.

Targeting options

How would you tell someone to get started with social media?

Last Sunday I was involved in a Twitter conversation with watfordgap, kanter, magicroundabout and others about how much time voluntary organisations have to devote to using social media.

Twitter screengrab

Paul Webster (watfordgap) made a comment that perhaps we should be encouraging organisations to start out in social media by introducing them to things like Google+ or Pinterest. I find myself disagreeing with Paul on that point and I wanted a few more than 140 characters to say why.

Before writing anything I want to make it clear that I’m not saying I wouldn’t advise organisations to use Google+, Pinterest or anything else. I hope that after working through what an organisation wants to achieve, who they’re trying to reach and what resources they have available then I’d help them to pick the best tools for the job, whatever they may be.

I’m also talking specifically about working with staff at organisations at the start of their social media journey and not individuals interested in social media for personal reasons.

The thing that I always focus on is the tools that will give them a thorough understanding of how social media works and what will give them the biggest return for the amount of time they’re able to give to it.

In my experience of working with organisations, when you get hold of someone to show them what social media’s all about you don’t have very long to grab their attention. If they don’t get some kind of benefit from it – either connecting with someone, sharing a piece of information or finding something out – very quickly then you’ve lost them. Sustained benefit from social media comes out of the personal connections and conversations with people you meet through the sharing and talking.

The other thing to consider is that they need to use a tool that will give them a return on the precious time they have to give to social media, whatever their indicator of success might be.

In my mind the answer to this is almost always Facebook and Twitter. Facebook works because of its ready made networks and with a well set up page, regular updates and clear promotion it can bring big returns for organisations. Twitter similarly is very quick to get benefits if you jump in and start talking to people.

My issue with sites like Pinterest and Google + is that although there are undoubtably benefits to some people, there just isn’t the established audience yet to make it a good use of time for organisations with limited resources. Pinterest particularly misses out on that key element of just chatting.

Anyway, that’s what I think. I’m sure you’ll tell me what you think.

Beth Kanter has also written up her thoughts on whether charities should jump onto new tool bandwagons http://www.bethkanter.org/early-wait-google/.

Collaborative working conference – web 2.0 session

[apologies for this being posted a bit later than it should have been]

Into the first workshop … Michelle McMahon from Ammado is asking us all about if and how we are using web 2.0.  The experiences vary from users who are passionate to users who are sceptical to people who don’t know yet if it’s for them … my only thought at the moment is that I hope that I’m not annoying anyone with my continuous tapping :-)

There’s an interesting range of what people what to get out of this session; there is talk of using web 2.0 to interact with members, to communicate internally and also to get a better general understanding of what all of these tools are and how they can be used.

So, what is web 2.0?  Web 2.0 is participatory, it is about people creating and sharing online.  At the start of the internet it was talked of as the information age, now it should be thought of as the participatory age.

An interesting thought to start the session, how do people communicate with a ketchup bottle online?

Michelle’s favourite examples of web 2.0 sites at the moment are http://wetellstories.co.uk, a Penguin site which used popular authors to create new stories online, with input from the public.  The site had the effect of raising the profile of both Penguin and the authors involved.  The second highlighted site was for the Obama ’08 campaign http://my.barackobama.com/page/content/hqblog/, rallying support of people online – the site featured an Obama ringtone .. I’m interested to hear what that sounded like.  http://worldwithoutoil.orgis a site which simulated what might happen during a global oil crisis.  For once at a conference the internet is working and Michelle is showing some footage from You Tube from the World Without Oil site.

Some of the other examples of web 2.0 in action included …

  • Organisations such as the NSPCC using fan pages on Facebook to attract supporters 
  • Ebay, working with Mission Fish to administer donations from items sold on Ebay
  • Community pages on the Ammado site for various causes, promoting calls to action through widgets which can be shared on other social networking spaces
  • The Born in September twitter campaign, raising money for Charity Water by targeting people who were born in september
  • powergramo - allowing you to create podcasts using skype
  • Kiva - a site which uses donations to fund micro loans around the world

Some of the delegates had their own experiences of web 2.0, which included …

  • Using a blog to answer questions that you’re constantly asked so that you don’t waste time repeating yourself – you can also link to other sources of useful information
  • Blogging about work which can attract local newspapers in search of a story
  • Smaller charities using free blogs (like wordpress.com or typepad) instead of a website, there is some of the basic functionality of websites

As with all workshops in every conference ever we started to run over time and my stomach was becoming quite vocal as lunch approached.  Michelle looked briefly at future trends affecting web 2.0, such as the increasing visibility of charity – company online relationships.

Off to lunch …

Job opportunities for bloggers!

I’ve just been reading this article on the BBC technology section http://news.bbc.co.uk/1/hi/technology/6260210.stm about people being paid to update other people’s Facebook or MySpace sites, the world’s gone mad!  Or maybe not, maybe this is just a reaffirmation of new media technologies being the way ahead.  Whichever it is, nice work if you can get it!

“This week I received this intriguing message from a man who moves in London’s new media circles.

He wrote: “I met somebody the other day who told me that online networking was so important, and he didn’t have the time, he was paying somebody to be him online. To blog, network, post etc . £1,000 a month too.

“Apparently it’s a new occupation which he reckons already numbers hundreds of people, paid to be other people!”